The Department was established in 1993 and it started with the Higher National Diploma in Marketing. This was in line with the Government of Ghana’s Educational Reform Programme which sought to transform the existing Polytechnics into fully fledged tertiary institutions. The HND programme is designed to offer an opportunity to students to acquire knowledge and skills in marketing in order to contribute meaningfully and purposefully to the realization of objectives of organizations and the community at large.
VISION
To be a leading centre for training a world class marketers with strong ethical values.
OBJECTIVES
The objectives of the Departments are:
- To provide skilled support staff and middle level marketing personnel.
- To cater for the marketing needs of the various identifiable sectors of the economy by giving equal prominence to the public and private sectors.
- To lay the foundation for the study of marketing at higher academic levels.
- To provide opportunity for the Higher Diploma holders to advance to higher professional and academic levels.
A major goal of the Department is to make the Polytechnic marketing oriented indeed. We wish that the Polytechnic relate so well with all our customers and stakeholders. We should help to cause every worker of the Polytechnic to embrace the marketing philosophy by treating all our customers as number one.