Introduction
The Bachelor of Science in Marketing programme has been designed to produce competent marketing graduates with relevant skills which can be applied to solve problems within the marketing environment.
The programme has been designed to meet the following objectives:
- Teach students the theoretical concepts of marketing with emphasis on Electronic Marketing
- Equip students with the basic and analytical skills in Marketing and Electronic Marketing.
- To develop capacities of graduate to conduct research in new developmental trends in marketing and social media.
- Equip students with professional skills and ethics in Marketing /Electronic Marketing.
- Develop transferable hands-on skills to levels demanded by employers, and to provide professional progression path to higher education.
Admission Entry requirements
A. SSSCE Applicants
Grade D or better in three (3) core subjects (English Language, Mathematics, (Core), Integrated Science or Social Studies) and any three (3) elective subjects.
B. WASSCE Applicants
Grade C6 or better in three (3) core subjects (English Language, Mathematics (Core), Integrated Science or Social Studies) and any three (3) elective subjects
C. General Certificate of Education (GCE) Advanced level
Passes in three (3) subjects (at least, one of the passes should be Grade D or better). Also, the applicant must have had credit passes (Grade 6) in five GCE Ordinary Level subjects including English Language, and Mathematics.
D. General Business Certificate Examination
GBCE Candidates: Credit Passes (A-D) in six (6) subjects comprising three core subjects including English Language, Business Mathematics and Social Studies or Science plus three (3) elective subjects.
E. Advanced Business Certificate Examination (ABCE)
Advanced Business Certificate Examination (ABCE) Candidates with Full Diploma Certificate in ABCE. Also, the applicant must have had credit passes in five (5) subjects including English Language, Business Mathematics, Integrated Science or Social Studies in the General Business Certificate Examination (GBCE) or Senior Secondary School Certificate Examination (SSSCE) or West African Senior Secondary School Certificate Examinations (WASSCE). ABCE candidates may be considered for admission at level 200 of a degree programme
F. Advanced Level and Professional Applicants
a. Candidates with part of Professional Certificates with a minimum of Part1 or Foundation
Stage of the Institute of Chartered Accountants, Chartered Institute of Management
Accountants, Association of Certified Chartered Accountants, Chartered Institute of Marketing, Chartered Institute of Bankers, Chartered Institute of Taxation, Chartered Institute of Secretaries and Administrators, Institute of Commercial Management etc. may be considered for admission.
b. Candidates with Teachers’ Certificate ‘A’ and a pass in English, Mathematics and two business related subjects at the GCE ‘O’ level or Senior High School or GBC or RSA II etc. may be considered for admission.
G. Post-Diploma and Professional Applicants for admission to level 300
a) HND from a recognised institution
b) Professional Diploma from a recognised institution
c) Any Three-Year tertiary Diploma from a recognised institution.
d) Candidates with level two (2) of professional certificates indicated in 22.6 (A) above
d) Any certificate that the GTEC certifies to be equivalent to a tertiary Diploma.
H. Mature Applicants
Mature students’ entry avenues to tertiary education provide opportunities for people who could not do so earlier in their lives to further their education at the tertiary level after some years in the workplace (preferably, the formal workplace).
The applicants must:
a) Be at least 25 years at the time of commencements of the academic year of Admission;
b) Show proof of age with birth certificate or any legitimate documentary proof of birth date which is at least 5 years old at the time of application; c) Have at least 2 years relevant work experience.
d) Pass entrance examinations and / or interview
I. Foreign Applicants
Foreign applicants from accredited/recognized institutions will be considered for admission in consultation with National Accreditation Board for equivalent qualifications.
Employment Opportunities
Candidates who successfully complete this programme will be equipped with the knowledge and skills required for a range of roles within the petroleum engineering environment. Graduates from this programme will be needed in the various sectors of the economy namely:
- Banking industry
- Insurance industry
- Education sector
- Health sector
- Public Service
- Telecommunication industry
- Mining industry
- Oil and Gas sector
- Self employed
Course Structure
FIRST YEAR
|
SEMESTER I |
|
Theory, Practical, Credit |
|||
|
Course Title |
Course Code |
Component |
T |
P |
C |
|
Communication Skills I |
COS 101 |
Mandatory |
2 |
0 |
2 |
|
Computer Literacy I |
CLT 101 |
Mandatory |
1 |
2 |
2 |
|
Africa Studies |
AFS 100 |
Mandatory |
0 |
0 |
0 |
|
Business Statistics |
BSMK103 |
Core |
2 |
0 |
2 |
|
Business Environment |
BTMK105 |
Core |
2 |
0 |
2 |
|
Principles of Micro Economics |
BSMK107 |
Core |
2 |
0 |
2 |
|
Introduction to Digital Marketing |
BSMK109 |
Core |
3 |
0 |
3 |
|
Principles of Marketing I |
BSMK111 |
Core |
3 |
0 |
3 |
|
Principles of Management |
BSMK113 |
Core |
3 |
0 |
3 |
|
Introduction to Supply Chain |
BSMK 115 |
Core |
2 |
0 |
2 |
|
Management TOTAL |
|
|
20 |
2 |
21 |
|
SEMESTER II |
|
|
Theory, Practical, Credit |
||
|
Course Title |
Course Code |
Component |
T |
P |
C |
|
Logic and Critical Thinking |
BSMK102 |
Core |
2 |
0 |
2 |
|
Principles of Macro Economics |
BSMK104 |
Core |
2 |
0 |
2 |
|
Africa Studies |
BSMK106 |
Mandatory |
2 |
0 |
2 |
|
Principles of Marketing II |
BSMK108 |
Core |
2 |
2 |
3 |
|
Consumer Insight |
BSMK110 |
Core |
3 |
0 |
3 |
|
Introduction to Financial Management |
BSMK112 |
Core |
2 |
0 |
2 |
|
Entrepreneurship |
BSMK114 |
Mandatory |
2 |
0 |
2 |
|
Communication Sills II |
COS 102 |
Mandatory |
2 |
0 |
2 |
|
Computer Literacy II |
CLT 102 |
Mandatory |
1 |
2 |
2 |
|
TOTAL |
|
|
18 |
4 |
20 |
SECOND YEAR
|
SEMESTER III |
|
Theory, Practical, Credit |
|||
|
Course Title |
Course Code |
Component |
T |
P |
C |
|
Business Law I (Law of Contract) |
BSMK 201 |
Core |
1 |
2 |
2 |
|
Consumer Behaviour |
BSMK 203 |
Core |
3 |
0 |
3 |
|
Retail Management |
BSMK 205 |
Core |
3 |
0 |
3 |
|
Marketing Information Systems |
BSMK 207 |
Core |
2 |
2 |
3 |
|
Principles of Accounting I |
BSMK 209 |
Core |
2 |
0 |
2 |
|
Personal Selling and Sales Management |
BSMK 211 |
Core |
3 |
0 |
3 |
|
Business Ethics and Values |
BSMK 213 |
Core |
3 |
0 |
3 |
|
TOTAL |
|
|
17 |
4 |
19 |
SECOND YEAR
|
SEMESTER IV
|
Theory, Practical, Credit |
||||
|
Course Title |
Course Code |
Component |
T |
P |
C |
|
Business Law II (Sale of Goods Act) |
BSMK 202 |
Core |
2 |
0 |
2 |
|
B2B marketing |
BSMK 204 |
Core |
3 |
0 |
3 |
|
Human Resource Management |
BSMK 206 |
Core |
2 |
0 |
2 |
|
Social Media Marketing |
BSMK 208 |
Core |
3 |
0 |
3 |
|
Contemporary Issues in Marketing |
BSMK 210 |
Core |
3 |
0 |
3 |
|
Principles of Accounting II |
BSMK 212 |
Core |
2 |
0 |
2 |
|
Corporate Communication |
BSMK 214 |
Core |
3 |
0 |
3 |
|
TOTAL |
|
|
18 |
0 |
18 |
THIRD YEAR
|
SEMESTER V |
Theory, Practical, Credit |
||||
|
Course Title |
Course Code |
Component |
T |
P |
C |
|
Marketing Planning and Operations |
BSMK 301 |
Core |
3 |
0 |
3 |
|
Corporate Governance |
BSMK 303 |
Core |
3 |
0 |
3 |
|
Customer Relationship Management |
BSMK 305 |
Core |
3 |
0 |
3 |
|
International Marketing |
BSMK 307 |
Core |
3 |
0 |
3 |
|
Customer Service |
BSMK 309 |
Core |
3 |
0 |
3 |
|
Marketing Communication |
BSMK 311 |
Core |
3 |
0 |
3 |
|
Industrial Attachment |
BSMK 313 |
Practical Training |
1 |
2 |
2 |
|
TOTAL |
|
|
19 |
2 |
20 |
THIRD YEAR
|
SEMESTER VI |
|
Theory, Practical, Credit |
|||
|
Course Title |
Course Code |
Component |
T |
P |
C |
|
Service Marketing |
BSMK 302 |
Core |
3 |
0 |
3 |
|
Electronic Commerce (E-Commerce) |
BSMK 304 |
Core |
3 |
0 |
3 |
|
Business Research |
BSMK 306 |
Research |
3 |
0 |
3 |
|
Project Management |
BSMK 308 |
Core |
3 |
0 |
3 |
|
Strategic Marketing |
BSMK 310 |
Core |
3 |
0 |
3 |
|
Leadership |
BSMK 312 |
Core |
3 |
0 |
3 |
|
TOTAL |
|
|
18 |
0 |
18 |
FOURTH YEAR
|
SEMESTER VII |
|
Theory, Practical, Credit |
|||
|
Course Title |
Course Code |
Component |
T |
P |
C |
|
Marketing Research |
BSMK 401 |
Research |
3 |
0 |
3 |
|
Innovations and Change Management |
BSMK 403 |
Core |
3 |
0 |
3 |
|
Strategic Marketing Decisions (Case Study) |
BSMK 405 |
Core |
3 |
0 |
3 |
|
Digital Marketing Strategy |
BSMK 407 |
Core |
3 |
0 |
3 |
|
Social Marketing |
BSMK 409 |
Core |
3 |
0 |
3 |
|
Industrial Attachment |
BSMK 411 |
Practical Training |
1 |
4 |
3 |
|
TOTAL |
|
|
16 |
4 |
18 |
FOURTH YEAR
|
SEMESTER VIII |
|
Theory, Practical, Credit |
|||
|
Course Title |
Course Code |
Component |
T |
P |
C |
|
Brand Management |
BSMK 402 |
Core |
3 |
0 |
3 |
|
Event Management in Marketing |
BSMK 404 |
Core |
3 |
0 |
3 |
|
Business negotiations |
BSMK 406 |
Core |
3 |
0 |
3 |
|
Project Work |
BSMK 408 |
Research |
2 |
8 |
6 |
|
TOTAL |
|
|
11 |
8 |
15 |